Try to think about the Apostle Paul running a marketing campaign. Ever thought of him that way? Always thought of him as a poor missionary walking the hot and dusty roads of the Roman Empire?
He was a lot more than a missionary spreading the Word. He took a product, brought it to the religious market, appealed to the consumers, and reaped profits that would endure and become the bedrock of Western civilization.
Paul was not only a humble missionary, but one of the best marketing strategists the world has ever known. How could the message about a poor Jew from Galilee completely transform the Roman culture, and eventually, the world?
Paul has seven ancient concepts and successful techniques to take the Jesus Movement to the world:
(1 Paul did his own research selecting and investigating opportunities. 2) Paul selected a target market. 3) He settled on a position in the market and created a product, place, promotion, and price. 4) He wrote a marketing plan using the four P’s. 5) He dispensed the plan, and 6) he went back to observe and check the results. 7) He started over again.
Some may think this too simple or complex to fit into the mission of Paul and the already existing, centuries-old expectations of his ministry, but as we approach Paul’s journey through the lens of marketing strategy, parallels may surface. Please check back often and don’t hesitate to leave your questions, comments, ideas, or your own take on Paul and his marketing.
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